Music Marketing Blog [2]

 Research and Planning

  

Our Instagram page would
look something like this.

 Together, we researched the genre of rock together, specifically its target audience and its trends. Being that the genre of rock was invented around the 1950s and 60s, it was mostly directed to an older audience (around 50 years and over). At the same time, the alternate and active rock are targeted towards a younger audience around their 20s through 40s. 

Our group decided we would target the younger generation since they are more likely to use social media platforms where we decided that we would promote the music. These social media sites included Instagram, Twitter, and Tiktok, which are all common social media platforms used by our target audience.

With those social media sites to promote our music, we would use platforms like Youtube Music, Apple Music, Spotify, and SoundCloud to distribute our music. These are the streaming services that are quite popular among all age groups.

We also created merchandise with a simple yet distinctive design with our group name and logo: a paper bag with a smile.

Production and Post-Production

Though we made a meticulous schedule for filming, there were some things that occurred which pushed us behind schedule for quite a few days... We ended up only having a single day to film but a few days to edit. 

During the production of the music video, we went through numerous changes from our written and drawn plan (the storyboard). The setting was quite different from what we intended at first so some of the shots and transitions planned did not work well, for example, when Subject 2 was first entering their room (the one glowing blue room), there was a transition that was planned where there would be a pan behind furniture for a reveal of the shot but the mapping of the house we filmed in did not allow us to do so. We ended up adding a fade instead. 

The mentioned shot

As for editing, we wanted to keep as much of the video's transitions and shots to follow with the beat but with the least amount of retakes-- and so we did do just that. Though it was not perfect, we were able to incorporate a flashing transition (which I personally believe is the best transition we were able to do) from the present to the past (flashback).

Presentation

The presentation itself was quite alright. Discussions about the marketing and campaign went quite smoothly as we were able to explain our content with little difficulty and minimal wording but with more visuals in our presentation.

Reflection

I learned to adapt to my target audience. Everything is for the audience. The content, marketing, distribution, and consumption. If we reach the right target audience, we would be able to reach our goal, whether it would be to make money or to spread awareness of a topic. This project is quite the addition to developing my Cambridge Portfolio as this records my thought process on this kind of project, which can help distinguish my improvement later on when I complete a similar project of similar concepts and goals.