In my last post, I chose a couple short films that would fit for my project and I briefly analyzed it. Now, I will review its social media presence to help conjure ideas for the social media component of my project.
The Vision, by CoyoteStudios:
https://www.instagram.com/coyotestudios1?igsh=d2txdmM4b3RtdnY4
Tool: Instagram
The posts within this account are mostly consisted of teasers and seemingly behind-the-scenes clips of the settings, whichI would like to incorporate in my own account as well, These teasers art very short video clips of a few seconds or just a collection of images depicting the title in one along with the contents being different shots from the production The plot is not obvious within these posts and for the most part it just attracts viewers based on the eerie images The whole account is dedicated to their brand of producing mystery and thriller short films with a similar pattern in color scheme, with dark browns, dark blues, and overall a very dull and eerie feeling to them.The posts have a pattern in which there are collections of teasers and BTS. They also add to their stories and keep some highlighted. I will incorporate something similar to this in terms of color scheme, keeping up a consistent brand (color). I also like the idea of collections of images in one slide of the post (though it does not appear often, as much of the posts' slides are just single shots from the production), which provides an idea of what may be going on in the short film, but nothing can be confirmed until the viewer watches it, which is a really interesting method to draw the audience to the production.
https://www.facebook.com/TrueIntentProductions
Whittling Away, by True Intent Productions:
Tool: Facebook
I believe that the general audience they are targeting are on the older side, which is why Facebook may have been chosen for their content. These posts reveal their release dates through images and teasers through short clips, as well as the accomplishments of their productions like where it has been shown, etc. They also incorporate what seems to be their stance or opinions about certain topics as depicted in their support for Muslims and fight against climate change. I think that this may be able to draw in certain viewers/audience that choose to check out the productions after coming across their support posts. This is a pretty good method to attract viewers and I believe this fits their brand name as well, which is "True Intent", indicating a genuine intention. They also produce documentaries for similar topics, further defining their goals. I'm not sure if this is the kind of profile I am looking to create, though. I definitely think that this method of postings are a reflection of their brand, which I believe is quite effective, but this specific method is not what I am aiming for.
(KISMET) A Short Detective Thriller, by Zypher Entertainment
Tool: Twitter (X)
The content of this account is consisted of a lot of retweets, which can quickly share on their followers' timelines about the interests of the account. This account provides showing or film festival dates and releases, as well as both video (around 40 seconds) and image teasers as well as thumbnails of their productions with a description that contains a link to YouTube to watch the production.Overall the account is quite interactive with their followers, replying or comments with enthusiasm and at times even utilizing GIFs to express themselves. They also post their TOP 10s and such, which people tend to stop and read through to see if their favorite production made the list. I think the overall interaction with the audience was really helpful in promoting their brand, especially as everything they post are about films or short films.They also feature "Than you" posts and regular "Check-out our productions!" posts, which when it appears on a user's timeline, will help attract said user to their productions.I definitely will use their tactic to interact more with the audience, trying to promote my production all while maintaining my brand of a mystery genre production account.
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